Google is one of the most innovative companies on the planet. They want you to succeed. Why? It’s because Google exists to improve search. To support this mission, Google has developed several tools you can use to “improve” your online search experience and website. 
Visit Google Search Console (GSC) to view these helpful web tools. 
If your website is new, register with GSC. We strongly recommend checking out the education Google offers. It’s beneficial information for using Google Console and optimizing your website. Once you’ve accessed the platform, you’ll be able to: 
➼Get Google’s view of your website and diagnose potential problems. See how Google crawls and indexes your site and learn about specific issues Google has accessing it. 
➼Discover your link and query traffic. View, classify and download comprehensive data about internal and external links to your site with new link reporting tools. Find out which Google search queries drive traffic to your site, and see exactly how users arrive there. 
➼Share information about your site. Tell Google about your pages with Sitemaps: which ones are the most important to you and how often they change. You can also let us know how you would like our index URLs to appear. 
Despite its importance, it always amazes us how few people use Google Search Console. Sometimes people are so fixated on Google Analytics that they lose sight of this Google Tool explicitly designed for SEO. While reading this guide, sign up for Google Search Console and verify your site if you do nothing else. Once you’ve reviewed all of the issues that Google suggests a remedy, we strongly recommend uploading an XML sitemap to your account. It is essential for Google to quickly and thoroughly crawl your website. Once your site is indexed correctly, it can be appropriately ranked for suggested keywords. If you need help with these features, search do-it-yourself Google videos on YouTube.