Before posting content to social media, it is beneficial to outline your approach's guiding themes and shared goals. These will help you form how you can decipher what may nicely become the anchor in your marketing machine. We're partial to the SMART technique for creating actionable social media goals. Here's a breakdown. Hopefully, they may help you too: 
Specific:
Be specific in what you need to achieve.
Do you need to elevate the attention of your brand or product?
Increase sales?
Improve consumer service? Strengthen loyalty? 
Measurable:
How will you know that your intention has been finished?
What analytics equipment will you operate to monitor your progress? 
Achievable:
Is your intention realistic? When you begin, don't aim excessively at the threat of being deflated if you don't hit your projected aim.
Getting adept in any respect to this stuff (especially if you are drawing near social media advertising and marketing critically for the first time) takes a little time. 
Relevant:
Is your goal aligned with your organization's mission, vision and values?
Time Specific:
When do you need to have executed your intentions? To add a focus to your advertising, stick to at least one overarching aim at a time, e.g. "We want to grow visitors to our internet site by 15% in the next three months".