Facebook offers an excellent reporting tool for analyzing ad campaign performance. It is essential to assess results to make adjustments after and during the campaign. You can make immediate improvements by tracking your results in real-time or near real-time, transforming the fortunes of a lagging campaign that only drains your bank account. 
You are immediately greeted with a dashboard as you go into a specific campaign, where you get a glance at your campaign results. You may edit your campaign from here, the role, the regular budget or the period. You can also see a rollup report of your campaign's major key performance indicators, including the following: 
• Status - Active, Paused or Removed 
• Reach - Distinctive number of individuals who saw the ad in this time frame 
• Frequency - Average number of times each person saw the ad 
• Social Reach - Number of people who saw that one of their friends had already liked what you were adverting…